NIL Media Kit · Head Coach · Lakeside Eagles

Jason“J-Cross”Cross

Basketball coach · Leadership speaker · Clinic host
More than games. We build leaders.
250+ Career wins 82% Win rate 15+ Athletes to D1/Pro Sponsored by Adidas · Spotify · ShotTracker · Midwest Sports Performance
Partner with Coach See NIL deals
Coach Jason Cross holding a basketball and a play clipboard
4Active NIL partnerships
01 — Coaching Record

Numbers don't lie.
Film doesn't cheat.

A program built on defense, accountability and development — and a record that shows it.

250+
Career wins
Head coach · Lakeside Eagles
82%
Win rate
15+
Athletes to D1 / Pro
4×
Conference titles
9
20-win seasons
3.4
Team GPA
2×
Coach of the Year

Pack-Line defense

Defense isn't a skill — it's a standard. Season averages for opponents against the Eagles.

Opponent PPG44.6
Opponent FG %36.8%
Opponent 3PT %29.5%
Forced turnovers / game15.2
Defense isn't skill, it's a standard
02 — NIL Partnerships

Brands that back
the standard.

Coach Cross partners with brands that make players better — on the floor and beyond it.

The proof is in the numbers: 250+ career wins, 82% win rate, 15+ athletes sent to D1/Pro
Why brands sign Coach

The proof is in the numbers.

250+Career wins
82%Win rate
15+Athletes sent to D1 / Pro
4Active NIL partners
AdidasSpotifyShotTrackerMidwest Sports Performance
Adidas partnership: Building Champions
★ Official apparel partner

Adidas

Apparel & footwear

“Official partnership with Adidas. Bringing elite gear and high-level training to the next generation.”

  • Official Adidas gear on the sideline and in training
  • High-level training content for the next generation
  • Product drop promotion via link in bio
“Link in bio to shop the drop!”
Spotify partnership: The soundtrack to the grind
★ Music partner

Spotify

Music & audio

“Partnering with Spotify to drop my official pre-game locker room playlist.”

  • Official pre-game locker room playlist
  • “The soundtrack to the grind” campaign content
  • Playlist launch promotion via link in bio
“Claim your spot via the link in bio!”
ShotTracker partnership announcement
★ Official partner

ShotTracker

Sports tech & analytics

“Partnering with ShotTracker to deliver real-time shot analytics and player tracking directly to the floor.”

  • Real-time shot analytics in practice and games
  • Player-tracking data for development and film
  • Sponsored announcement post + stats link in bio
“Tap the link in bio to view our stats!”
Midwest Sports Performance clinic partnership
★ Clinic partner

Midwest Sports Performance

Training & leadership clinics

“Partnering with Midwest Sports Performance to host our elite youth and executive leadership clinic.”

  • Co-hosted elite youth basketball clinic
  • Executive leadership clinic — “Lead the court. Lead the boardroom.”
  • Registration drive via link in bio
“Claim your spot via the link in bio!”
03 — Coaching Philosophy

Culture comes
before talent.

The message behind every post — and the reason families, players and brands trust the program.

Footwork over flash. Always.
01

Footwork over flash

Highlight reels look cool, but fundamental footwork wins real trophies.

Defense isn't skill, it's a standard
02

Defense is a standard

The Pack-Line scheme suffocates drives and forces tough, contested shots every possession.

More than games. We build leaders.
03

We build leaders

Athletes are held accountable in the classroom, in the community and under the lights.

04 — Reels

Inside the
program.

Short-form video that puts partners right on the practice floor — coaching moments, drills and the culture behind the wins.

01Native Instagram Reels & TikTok
02Product integrations in real practice
03Clinic and event recap content
Reels
coachjcross
Footwork over flash. Always. 🏀 #LakesideEagles
coachjcross · Original audio
Reels
coachjcross
Game night. Locker room to the lights. 🏀 #LakesideEagles
coachjcross · Original audio
05 — Audience

Coaches, players
& parents.

A high-intent community of players, families, coaches and local business leaders who act on what Coach recommends.

0K
Instagram followers
0K
TikTok followers
0%
Avg. engagement
0+
Clinic athletes / yr
06 — Opportunities

Ways to
team up.

Camps & clinics

Co-branded youth camps, skills clinics and coaching workshops.

Leadership talks

Executive and team leadership sessions — lead the court, lead the boardroom.

Sponsored content

Reels, carousels and stories featuring your product in real practice.

Product partner

Equipment, tech and training tools adopted by the whole program.

Lead the court. Lead the boardroom.

Partner with
Coach J-Cross

Clinics, speaking, sponsored content or a long-term program partnership — let's build something that lasts.

Email partnerships DM @coachjcross